Over in the offices of that esteemed organ, the Daily Record, there will be a few concerned voices this morning.
Come to think of it, that won’t be the only place where they’ll put locks on the windows for fear of making an unsightly mess on the pavement below.
Up to date daily circulation figures in Scotland for Scottish newspapers.
Daily Record – 59,615
Sunday Mail – 56,866
The Herald – 12,928
Herald on Sunday – 6,679
The Scotsman – 8,762
Scotland on Sunday – 4,921
Sunday Post – 35,183
The National – 3,555
Sunday National – 4195
To summarise, that’s a pitiful picture. It does point to the death of print media, but as with any product on the market, if the quality isn’t there, then it will fail to sell.
For the Record, though, the decline in figures ( 256,024 in 2013 } is as rapid as it is astonishing,
If only something had happened back around 2013 , maybe a major sporting scandal or the collapse of a national institution that they could have reported on, maybe even dug into not only what happened or why it happened, and who was behind it.
They could have saved their paper.
As we all know, something did happen, something unparalled in the world of sport, and by association, in the world of business.
It was in all the papers at the time, but sadly none of the relevant questions were asked, presumably because they didn;t get the answers they would have wanted.
Instead, the guardians of truth and democracy chose instead to play to the gallery, relentlessly searching for a scapegoat on whom they could pin the blame, whilst ignoring the truth, and failing to defend a large proportion of their readers, who depended on them for the truth, from being fleeced by what was litle more than an exercise in venture capitalism by the kind of vultures that usually avoid the spotlight.
Instead, our media shone that spotlight onto them and portrayed them as heroes and saviours, all the while ignoring what was clearly, and we’re soon going to see the results of that, an exercise in bleeding dry the club formerly known as Rangers.
Arguably, they were complicit in perpetuating the same club myth, which in turn means that not only did they fail to investigate the scandal, they pretended it didn’t happen.
Well, if the editor of the Record, or any other paper, is sitting there this morning wondering what he should do to prevent their own administration and liquidation, I’m going to help you.
The real story of the demise of Rangers, from the early warnings of former director Hugh Adam, right up until the somewhat murky accounting practices of today…..which have led to the new club being on a UEFA watchdog, is still out there.
It’s in the Resolution 12 archives, which ultimately played their part in bringing about the FSR regulations , it’s in the books by Phil MacGhiollabhan and Stephen O’Donnell.
And it’s on here, this website, and several others like it.
The story of the greatest scandal in sporting history.
Not one of those papers touched it, not one of them was interested, and now they’re paying the price, hurtling towards the same oblivion where dwells the club they tried to protect.
So, here’s the deal.
I’ll write that story, completely free of charge, if one of you publishes it.
I’m sure I can count on the assistance of the real investigative reporters, such as Rangers Tax Case and other bloggers to make certain we get everything right.
I’ll put my name to it to protect those delicate little flowers who masquerade as reporters in the industry, those who are afraid to tell it like it is in case they upset their readers.
Well, if they look at their circulation figures, it may be a little too late for that.
In his highly recommended book, War and the Death of News, (by me, at least, the media seemed to have largely ignored it, ) Martin Bell, the man in the white suit, ponders the the demise of truth in the media. He considers what is deemed fit for public consumption, and what isn’t.
I agree with him. The truth is the only thing fit for public consumption.
Anything else is just bullshit.