After a week of ignoring football, largely because there hasn’t been any, and hoping that no one else gets injured as we approach the pivotal point of this season, there have been a few stories-or non stories, that have caught the attention.<\/p>\n
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The first , and one that seems to have split the Celtic support down the middle, is the ranch originating claim that Red Bull, the manufacturers of a fizzy cough medicine flavoured energy drink , are looking to add Celtic to their portfolio of football clubs.<\/p>\n
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It could be worse. Look at who has taken over Newcastle United. Amazingly, everyone seems happy with the guy who was behind the murder of a dissdent journalist running a football club, though that’s not entirely surprising when you consider he was behind the murder of a dissdent journalist.<\/p>\n
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Celtic , when viewed in a purely business sense, are ripe for takeover. During a global downturn caused by a pandemic, they’ve kept house financially extraordinarily well, down to a loyal and faithful customer base who paid in advance for a product they never got to have.<\/p>\n
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That sort of thing turns heads in the corporate world.<\/p>\n
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There is considerable room for growth with investment, and the brand is known worldwide.<\/p>\n
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According to the introduction at the beginning of the documentary “Three Kings “, a film about the careers of three influential football managers, Jock Stein. Bill Shankly and Matt Busby, around two billion people claim either Celtic , Manchester United or Liverpool as their favourite team.<\/p>\n
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Two of those already have huge investment and returns,<\/p>\n
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The other one is obviously a target for similar investors.<\/p>\n
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Celtic have stalled under Desmond, adopting a conservative outlook which encouraged the return of the Old Firm brand , and although supporters refuse to recognise the same club myth, their interest in the new Glasgow Derby has allowed the media to perpetuate the myth of the brand.<\/p>\n
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A wider outlook in a global market isn’t something this board are interested in, this seems to have died at the same time Desmond’s dream of joining the EPL bit the dust, yet no one on Celtic’s board seems ready to face the reality that England doesn’t want or need the Old Firm brand simply because of it’s toxicity.<\/p>\n
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Scottish football, therefore, remains at the mercy of the Old Firm, having failed to clean it up and move forward\u00a0 when the brand expired back in 2012.<\/p>\n
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Ominously, bookmakers will soon be removed from shirt sponsorship, following their comrades in arms in the alcohol and tobacco industries, and frankly that leaves very few firms willing to associate themselves with a set up that includes one club\/comapny that appeals to it’s customer base with a video such as this one…..<\/p>\n
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\n\u201cWe were here before everyone else, Glasgow is our city\u201d
As the tune to the Famine Song plays<\/p>\nThey\u2019ve outdone themselves this time. pic.twitter.com\/7JVCbruu1y<\/a><\/p>\n
— Lint (@Zeshankenzo) October 14, 2021<\/a><\/p><\/blockquote>\n