The new adidas kits went on sale on Friday, and supporters found that if they tried to order the sponsorless tops they were told they were out of stock, a truly remarkable achievement for a product that hasn’t been made yet, and is only available to pre order.

But there is little doubt that supporters are happy with what they’ve seen so far, which means that there should be a timely boost to the clubs coffers and Adidas will be wondering why they left it so long to get into bed with the worlds most passionate and probably numerate real support, as opposed to those supporters who just follow any team they like the look of on the telly.

You might want to hang on a bit before selecting a players name and number to go on the back, with rumours of a new deal for Oddsone Edouard refusing to go away….largely because there is something in them….

Will Eddy be given the number 7 top as part of his new deal ?

Will he join the list of club players to have worn the jersey, players who will always have that special place in our hearts ?

One of the most successful marketing campaigns of all time in any indutry involves replica tops and names and numbers on the back of them, bizarre when you think that somehow we all have found it acceptable to buy something and then print someone elses name on it, though if it raises a few quid, then who am I to argue ?

On the front of the shirts there is the logo of betting firm Dafabet, who must be over the moon that Adidas and Celtic have moved forward together, and it the feling is that they should enjoy it while they can, with Spain moving to ban bookies from shirt advertising, it may not be long before Scotland follows suit.

Even if that doesn’t happen, you can be sure whatever brand  adorns the front of the strip after the Dafbet deal runs out will be paying top dollar for the privilige, as the Celtic juggernaut gathers steam.

Meanwhile, another club in Glasgow has begun the fightback with a massive media campaign….

With suggestions from Mike’s Mini Market to Hundieworld already offered, I think I’m in with a chance of winning the first prize, which is two tickets for any Ibrox match of my choice.

Runner up gets a season book.

Though they have their minds elsewhere today, as it’s the 12th of July and the annual Burn  A Catholic and Then Walk Around Singing About It festivities are underway…

They were all offended  by one “storie ” in the papers… it seems someone stole onto the roof of city chanbers in glasgow and hoisted a green and white saltire …with a big number 9 on it, and the hordes were fuming…

It didn’t stop there, Cartuja from KDS spotted something ekse, and posted it on twitter…

The response from Scottish Protestants Against Discrimination had us rolling in the aisles…

That is a genuine response from genuine people who feel genuinely strongly about a flag on a pole.

I’m genuine when I say my ghast, once again, is truly flabbered.

Some irate gullibillies have taken to the washing lines in revenge…

Meanwhile, on the pitch, Celtic have announced the dates for their friendlies in France, which along with the european qualifiers will all be shown live on Premier Sports, which means Leigh Griffiths won’t miss any of the action.

It’s very much a case of here we go again with the striker, who reported back overweight and out of shape, according to reports sanctioned by Peter Lawwell.

You can dress this up any way you want and no doubt I’ll get the usual barrage of criticism for mentioning it, but the Griffiths Express is heading towards the end of the line, and there’s only one person to blame.

Due to work commitments and being a lazy not so fat anymore bastard who couldn;t get out of bed this morning, we’ll have to cut this short, and go straight to the caption competition….

Previously, on etims….

Ralph Malph 

 Peter explained exactly how Alison was to play the Griffiths story…

Today….